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AD LITTE1





1 Extracted from the latin “Ad litteram”
adv. to the letter · exactly
syn. de verbo ad verbum · faithfully

A resemblance homophony for “add light”
because to photograph is, literally,
to write with light




_ STUDIO2



2 From the Latin  “Studium”
n. study · zeal · dedication 

The pursuit of a craft 
through observation
experimentation 
and practice